‘A film challenging you not to blink’

Blink.

And they are gone.

This awareness project based on Jimmy’s images is a unique AR-Human interface built on the Facebook AR platform challenging the viewer not to blink. The average human eye blinks every 10-15 seconds. If you blink, the film stops playing. Warning us that if we blink, indigenous communities will be gone and so will the world’s cultural diversity. The idea uses immersive this technology to help save our human ecology. Harnessing the very thing that is wedging a division

between indigenous communities and urban populace, using the technology that threatens these cultures to elevate the viewing experience and create an eye-opener, for the preservation of cultural identity. The Blink film documents Jimmy’s journey to support indigenous cultures, that are disappearing faster than you can blink, as their family trees, rivers, forests and habitats are destroyed in the quest for human progress. Scan the QR code with your smartphone to do the test.

The Blink

Story

 

Worldwide call to preserve global cultural heritage by portraying the world’s last indigenous cultures in all their glory

 

 

stay in the know

 

Subscribe to the mailing list to keep up with updates from the Jimmy Nelson Foundation. And don’t worry... we don’t like spam either



stay in the know

 

Subscribe to the mailing list to keep up with updates from the Jimmy Nelson Foundation. And don’t worry... we don’t like spam either