Preservation Robot

Preservation Robot


Turning the internet against itself

The Preservation Robot was unveiled at the House of Scandinavia at SXSW 2019 by Jimmy Nelson. The Preservation Robot is the first autonomous technology ever created to address the homogenization of human culture, due to the ever-increasing spread of Western culture on the internet. The robot, which was activated live on stage at SXSW, continuously places a myriad of images of indigenous culture into the open spaces on the internet, to help make it more culturally diverse. The Preservation Robot uses technology – one of the very things that threatens cultural diversity – against itself to shine a light on indigenous culture. This is Jimmy’s answer to homogenization.

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The Preservation Robot