Our world is changing rapidly. Through this inevitable process, the world’s cultural colours are fading and extraordinary knowledge is on the brink of being lost. Therefore, it is important to encourage people to find pride in their cultural heritage and celebrate diversity, for now and generations to come.
UNESCO director Irina Bokova calls cultural diversity: “the promise of renewal and dynamism, and an engine of innovation and development.” In the world of today, original and traditional knowledge of indigenous societies can contribute to the planet’s modern vision on technology, science, medicine and provide outstanding examples of sustainable living.
Therefore we enable photography projects that promote positive visibility and appreciation for indigenous cultures. In this way, we can show the world the great value that cultural heritage holds.